The 3 Most Valuable Ways Custom Business Signs Can Help You Engage With Customers

The 3 Most Valuable Ways Custom Business Signs Can Help You Engage With Customers

The importance of high-quality business signage is often underestimated in our modern, internet-connected world. Today, many small businesses focus on getting great online reviews, or optimizing their business for SEO so that they rank higher in search engines like Google.

This digital frenzy has distracted us from one great truth about small business – without a custom-designed, professional sign, your business will lose customers and take a nosedive; Guaranteed. That may sound like a bit of an exaggeration, but it’s not – compelling, brilliantly-designed signage is absolutely essential to running a successful small business. Here are 3 reasons why.

 1. First Impressions Are Everything
 
So your new small business has great Google reviews – awesome! Good for you. But what about when customers actually get to your store or your restaurant?

Do your customers see a professional, well-designed store with a beautiful, high-quality sign, or do they get an eyeful of a shabby store in a run-down strip mall, sporting a low-quality plastic banner sign?

Okay, maybe that’s a bit of an extreme example – but first impressions are important! You only have about 7 seconds to make a first impression on anyone walking or driving past your store – so you need to invest in a sign that makes a great first impression. If you don’t, you’re going to lose business – and all of the positive online reviews in the world won’t help you get it back.

 2. Signs Work For You – Even When You’re Not Working!
 
Your sign is your most effective advertising platform. As soon as you mount a new sign on your store, it starts to work for you – and it doesn’t stop until you take it down. Your sign will be above your store – 24/365. It will be one of the things most associated with your store, and with your brand identity.

A bright, professionally-designed sign can be all a customer needs to try out your store’s services. In fact, a FedEx survey found that nearly 76% of all consumers had entered a store simply because they liked the sign, and 68% of all consumers surveyed said that a high quality sign “reflected the quality of a business’s services”.

So there you have it. Signs work for you all day every day – even when your store is closed – and have a massive effect on “window-shoppers”, who may otherwise pass by your store. Those two factors alone make a high-quality sign absolutely essential to running a successful business.

3. Custom-Built Signs Provide An Incredible Return On Investment
There are few marketing investments that provide the ROI of a great sign. Modern business signs design companies make use of high quality materials such as High Density Urethane (HDU) and PVC, as well as advanced weatherproofing compounds and paints to create signs that are durable, vibrant, and maximize your return on investment.

Signs built with these durable materials can easily last 5+ years– depending on the weather conditions and placement – making them one of the most durable marketing tools your business can buy. And because signs are such effective marketing tools, you’ll actually make money by buying a new sign!

While new custom signs may seem expensive, it’s crucial to see them as an investment. If you spread out the cost of a new, custom-built sign over its entire lifespan, your overall investment will likely be only pennies per day – for a perfectly-designed sign that’s built specifically to draw in customers!

Invest In A Custom-Designed Sign Today – Or Risk Losing Out On Customers!

At Mammoth Handcrafted Signs, we pride ourselves on crafting gorgeous, custom signs in South Dakota. We can help you design, build, and implement a cost-effective signage solution that’s perfect for your business and your budget.

So don’t wait – because every day you run a business with sub-par signage is a day that you will lose out on customers, growth, and profits. That’s just a fact.

Talk to Mammoth Handcrafted Signs about your business needs today – and we’ll help you create a vibrant, perfectly-designed sign that will help drive customer engagement, and ensure the success of your business.